GOOD KOFFEE
As Digital & Social Media Executive, I spearheaded strategies to foster lasting digital connections. Responsibilities included paid media, email marketing, social media management, and website design, aimed at harmonising our brand's online presence with elegance, accessibility, and functionality.
Website Redesign
I played a pivotal role in facilitating the website migration process and efficiently executed a thorough redesign of the new e-commerce platform within a demanding timeframe, guaranteeing a smooth transition and an improved user experience.
Collaborations
I led the charge in forming exciting collaborations with Dalston's Soda Co., working closely together to create unique partnerships that not only expanded the brands offerings but also delighted customers with new and exciting experiences.
Result
These efforts led to a significant increase in GOOD KOFFEE's online presence, boosting brand visibility and engagement on major social media platforms. By using optimised online ads and SEO strategies, I successfully increased brand awareness, constantly refining the approach by monitoring performance metrics with various analytics tools.